The Nineteenth version of Amsterdam Style 7 days has come to an end this evening, with the final designer display by Lichting reinforced by G-Star RAW. Between the 6th and the Sixteenth of This summer, Amsterdam Style 7 days shown the variety of the Nederlander fashion scenery to fashion experts, nationwide and worldwide reporters and everyone who likes fashion. The variety of selections, the various types of reveals and the variety of press via which individuals could enjoy the occasion, typify the Amsterdam Style 7 days system. With its four programs ‘Catwalk’, ‘Fashion LAB’, ‘Business Programme’ and ‘Downtown’, Amsterdam Style 7 days holds all aspects of the style market.
For the first time, the summer version of Amsterdam Style 7 days took position in and around De Gashouder-building on the Westergasfabriek. The tremendous commercial development, the riverside living room veranda, the view over the recreation area and the wonderful weather, together provided for a amazing background. While a large number of favor experts experienced the designer reveals every day, individuals proved helpful night and day, both back- and front side level, to generate a successful Nineteenth version. 400 designs permitted the style selections to glow on the catwalk; the providing team allocated 22.000 liters of water to remain awesome and 6 AFW-bloggers, 150 reporters and 200 photography lovers and cameramen revealed the occasion. Style fans around the world could watch the reveals on a livestream on www.amsterdamfashionweek.com and via the Amsterdam Style 7 days App, developed by Major Associate United kingdom.
Downtown and Style Weekend
The Nineteenth version of Amsterdam Style 7 days started on Few days the 6th and Few days the 7th of This summer with the community occasion ‘Fashion Weekend’, part of Town center. The experience of favor by the community was the main concept, during eight pop-up designer reveals at the front side of the popular museums around Art gallery Rectangle, fashion actions organized by local business owners, The Style Bazaar under the cover of Cafe Stedelijk and starting party ‘CELEBRATE – Everybody's fashion party’. With Town center, Amsterdam Style 7 days is designed to bring fashion ‘from designer to sidewalk’ and link the gap between the invitation-only designer reveals at the Westergasfabriek and the noticeable fashion on the roads and in the stores.
Catwalk
The 29 developers who revealed their new selections on the designer this version, provided a more different image of the Nederlander world of favor than ever before. There was a distinct comparison between the enhanced work of developers such as Angel de Grijff and Francisco van Benthum, and the modern and trial selections of Nieuw Jurk and Winde Rienstra. There was a new sound in the demonstrations too. The Style LAB duo display by Armand Michiels – with his elegant corsets – and Franzel Amsterdam – with their raw selection and numerous use of set – handled the viewers on an interesting overall image. Marga Weimans discovered the conventional designer, by giving a choose group of visitors an unique review and by welcoming the community to take a nearer look at her selection on the living room veranda after the display. The kid's display by SuperTrash Girls triggered a mix, by putting (the) children (of fashion reporters and celebrities) front side row.
Fashion LAB
The Nineteenth version of Amsterdam Style 7 days also saw the beginning of skills and advancement system ‘Fashion LAB’. Here, appealing developers get the opportunity to make use of all the features needed to expertly present themselves to the worldwide world of favor. No less than 12 different Style LAB designer reveals took position, from developers such as Armand Michiels, Nata Ryzh, FREDFARROWBRITTAVELONTAN and Dorhout Mees. In Style LAB, the starting and innovative abilities are being prepared for their specified cutting-edge with an on-going program of classes, lessons and training. With Style LAB, Amsterdam Style 7 days also makes an entice the style market to support its abilities and to give rise to the distributed advancement system.
Business Programme
With the Company Programme, Amsterdam Style 7 days is designed to link companies and business owners from the entire fashion supply sequence and other sectors. Members of the ‘Fashion in Company Network’, that was established in Jan 2013, get invites for (VIP-)get-togethers, designer reveals, fashion-drinks and unique demonstrations throughout the year. Through the System, they remain up to date on the newest improvements, are able to network and get help to benefit from the many commercial possibilities that the style market offers. On Thursday the Fifteenth of This summer, the Company Programme-event ‘Keys to Success’ took position, where denims experts from home and overseas discussed the future of Amsterdam as a Jeans Capital. Brand Home of G-star Shubhankar Ray, Creator and CEO of Denham Jerr Denham and Bob Koral of Koral Los Angeles, recognized the city for its worldwide trade network, kindness, innovative soul and excellent business environment for the denim market.
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